Every brief starts here
You, at the centre
We build the hive around what you are making. Tell us once, and we bring in the specialists your story needs.
A creative agency for ambitious people building ambitious businesses Your instinct got you started. The hive gets you seen.
PR, social, brand, film and podcasts, delivered by a hive of independent specialists working as one team on one brief. From $200.
Organic coverage through real journalists. We never buy or fake it.
The hive
One hive. Every skill your story needs.
You don't hire a crowd of suppliers. You get the right independent specialists, working as one team, with you at the centre. Tap a cell to meet them.
Founder & CEO
Steve Sydenham
Steve co-founded Hive Instinct in 2020 and has built it into a remote-first cooperative of independent specialists. He leads creative, strategy and growth, so PR, social and creative all run from one brief.
View on LinkedInCo-founder & Chief Editor
Andrzej Kozioł
Andrzej runs editorial at Hive Instinct, shaping a founder's rough story into an angle an editor wants and a voice that stays the same across press, social and interviews. Before co-founding the agency he worked in newsrooms and on the editorial side of communications.
View on LinkedInAI filmmaking, video and podcasts
Kristian Lupinski
Kristian is the hive's strategic storyteller and multimedia producer, working across video production, podcasting and AI filmmaking, from research and concept through to final cut. He also runs his own studio, Kastian Media, and finds the human story inside a business or technical subject.
View on LinkedInThe instinct
You can't brief instinct. You can back it.
Every founder we meet started with a feeling: this should exist, and people should know about it. That's the instinct. It is the hardest thing to hire and the easiest to lose in a pile of suppliers and invoices.
We start from yours. The hive builds the story, the look and the coverage around it, so what you know in your gut reaches the people who need it.
One brief
Tell us once. No juggling a PR agency, a creative director and a production company.
The right specialists
We bring in the independent expert each brief needs, and nobody it doesn't.
Real coverage
Organic placements through real journalist relationships. Never bought, never faked.
What we do
Start with the story. Add what it needs.
Where most stories begin
PR and media placement
Organic coverage in the publications your customers read, pitched through real journalist relationships. The story, the angle and the timing are mapped before a single pitch goes out.
More on PR and media placement →Social media and content
A consistent, credible voice on the channels that matter.Personal brand management
Founder-led visibility: profile, thought leadership and the coverage to match.Creative direction and content
Press kits, pitch decks and a look that is ready on day one.Launch strategy and narrative
Your story, your angle and your launch plan, mapped before a single pitch goes out.Film and advert production
Cinematic product films and ads, from concept to final cut.AI-generated ads
Fast, on-brand ad creative without a production-company budget.Podcast launch and management
Identity, production, guests and promotion for a show that sounds like you.The work
This space is for you.
Concepts are labelled as concepts. Real case studies carry a real result.
Hive Instinct Creative Concept
Film and advertising
A cinematic product advertising concept.
Hive Instinct Creative Concept
Podcast
A complete identity, launch and promotion campaign.
Showreel
See how a story moves.
AI filmmaking and generative video by Kristian Lupinski. 45 seconds.
Publications we pitch stories to
Who we help
Big ambition doesn't need a big business.
Solopreneurs and independent founders
You are the business. We help you show up like a team.
Bootstrapped and early-stage startups
Launch-quality creative without building a department.
Entrepreneurs launching new ventures
A story, a look and a launch plan, ready on day one.
Small businesses ready to grow
The next level of visibility, at a price that makes sense.
Ambitious SMEs
A creative partner that moves at your speed.
Investment
Starting from $200.
Per project
Every business is different, so every quote is built around what you need and what you can invest. Tell us where you are and we'll tell you honestly what's possible.
Our network
Proudly partnered with
FAQ
Questions worth answering honestly
How quickly can coverage happen?
It depends on the story and the publication. Some titles move in days, others plan months ahead. We give you a realistic timeline for your story on the strategy call, before you commit to anything.
How do you actually secure placements?
Organically. We don't buy or fake coverage. We pitch your story to real journalists and editors until it lands where it needs to be. We only take on campaigns we believe in, and once we start, we don't give up on getting your story in front of the people who matter to your business.
Which publications can you target?
It depends on your story, your sector and your goals. We pitch business, tech, lifestyle and trade titles, and we tell you honestly on the call which ones are realistic for you. We never promise a specific placement, because that decision belongs to the editor.
What does it cost?
Projects start from $200. Every quote is built around what you need and what you can invest, and you know the price before any work starts.
Do I need an existing social media presence?
No. We work with clients from zero. Building your social presence as part of a launch is often more effective than trying to grow it in isolation, because coverage gives your profiles credibility and something worth following.
What do I need to provide to get started?
Just yourself and your time for an initial strategy call. We ask about your goals, your story, your audience and what success looks like. From there we handle the writing, outreach, creative and reporting. You approve, we execute.
Let's talk
Tell us what you're building. We'll bring the hive.
A short note is enough. No pitch deck and no pressure.
- Emailsales@hiveinstinct.com
- WhereRemote-first, working with clients in the UK and US